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Media and Advertising Success Strategies

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Maegan Moore

“You don’t have to figure it all out at once, you have to know that you might change your mind. More than anything just take a chance and if you have the opportunity give yourself a chance.”
Bio
Maegan is an experienced media professional with a 15-year background in cross-platform paid media planning, strategy and execution. Her experience has spanned the agency side of the industry (Starcom and Mindshare), publisher strategic account management (AOL) and in-house media lead. Some of the brands she has previously worked with while in agency and publisher roles are Unilever (Degree and AXE Body Spray and Deodorant), Kraft, Mars, Macy’s, Kohl’s, Bloomingdale’s, Walmart and IKEA. Most recently she has had in-house roles at large corporations such as SONY. She has been a media lead on various brand and product campaigns including global film launches and cross-divisional brand campaigns that brought together music, technology and gaming.
 
In her current role, she is overseeing local and national, cross-channel campaign strategy and execution that span outdoor, radio, social, display, video and Addressable TV media channels. She also manages her agency team for key projects.